Google’s Advertising Model Infringes on Trademarks by Confusing Consumers

Ronald Goodstein and Gary Bamossy

Search engines such as Google and Yahoo! offer their services at a no cost to users. To operate this way, they rely on advertising as their primary source of revenue. In 2014, Google's advertising revenue was more than $59 billion, which accounted for approximately 90 percent of their total revenues.

How the NFL Helped the Patriots Beat the Colts by Inflating Their Balls

By Kurt Carlson, director of the Georgetown Institute for Consumer Research and professor of marketing:

Let’s ask the question no one seems to be asking. Did the under-inflation of some of the Patriots’ footballs in the 2015 AFC Championship Game help Tom Brady complete the passes he threw in that game?

Do Prestigious Law Degrees Really Matter? Prestigious Schools Act as Career Insurance When Things Go Wrong

After graduation, many students think about going to law school. They consider the school's ranking, tuition and location, among other things. Chris Rider, assistant professor of strategy at the McDonough School of Business, says students also should consider how the school can help them if their careers take a turn for the worse.

The Ethics of Bitcoin

James Angel

Nobel Laureate Paul Krugman declared the digital currency Bitcoin to be “evil” in his 2013 New York Times article. In their newest research, Georgetown University's McDonough School of Business Professors James Angel and Doug McCabe explore many ethical considerations behind how consumers pay and how businesses receive payments. They challenge Krugman’s assessment in their study, “The Ethics of Payments: Paper, Plastic, or Bitcoin?” which was recently published in the Journal of Business Ethics.

Can an Apparel Factory Pay Living Wages and be Competitive? New Georgetown Research Says Yes

Ed Soule

In the recent report, “Alta Gracia: Four Years and Counting,” Ed Soule, associate professor of ethic at Georgetown University’s McDonough School of Business, and John Kline, professor of international business diplomacy at Georgetown, evaluate an apparel brand called Alta Gracia that is setting new standards for garment factories around the world.

New Pricing Phenomenon in Equity Markets Discovered

Turan Bali

In the recent study, “Hybrid Tail Risk and Expected Stock Returns: When Does the Tail Wag the Dog?,” Georgetown McDonough Robert S. Parker Chair and Professor of Finance Turan Bali and his co-authors unveil a new pricing phenomenon in equity markets that encourages investors to buy stocks with high tail covariance risk and short sell stocks with low high tail covariance risk.

Morning and Night People More Ethical at Different Times of Day

Recent work on the “morning morality effect” seemed to confirm the popular belief that individuals act most ethically in the morning since they have not yet exerted all of their energy on daily activities, stress or distractions.

But what about the estimated 40% of the population who experience increased energy levels later in the day?

Career Shocks Influence Millenials' Decision to Attend Grad School

In the study published by the Journal of Applied Psychology, “Even the Best Laid Plans Sometimes Go Askew: Career Self-Management Processes, Career Shocks and the Decision to Pursue Graduate Education”, Georgetown University’s McDonough School of Business Professor Brooks Holtom and his co-authors investigate the motivations of millennials to leave an organization and return to school.

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