Search engines such as Google and Yahoo! offer their services at a no cost to users. To operate this way, they rely on advertising as their primary source of revenue. In 2014, Google's advertising revenue was more than $59 billion, which accounted for approximately 90 percent of their total revenues.
By Kurt Carlson, director of the Georgetown Institute for Consumer Research and professor of marketing:
Let’s ask the question no one seems to be asking. Did the under-inflation of some of the Patriots’ footballs in the 2015 AFC Championship Game help Tom Brady complete the passes he threw in that game?
Do institutional investors have an impact on how companies bring about change? It is difficult to study if or how institutional investors influence corporate management, but in a time of increased shareholder activism, it is an increasingly important issue to understand.
After graduation, many students think about going to law school. They consider the school's ranking, tuition and location, among other things. Chris Rider, assistant professor of strategy at the McDonough School of Business, says students also should consider how the school can help them if their careers take a turn for the worse.
Despite the rise of dual-income households in the United States and a narrowing of the nation’s gender wage gap, a recent study finds that many men and women still prefer the husband to be the primary breadwinner.
Nobel Laureate Paul Krugman declared the digital currency Bitcoin to be “evil” in his 2013 New York Times article. In their newest research, Georgetown University's McDonough School of Business Professors James Angel and Doug McCabe explore many ethical considerations behind how consumers pay and how businesses receive payments. They challenge Krugman’s assessment in their study, “The Ethics of Payments: Paper, Plastic, or Bitcoin?” which was recently published in the Journal of Business Ethics.
In the recent report, “Alta Gracia: Four Years and Counting,” Ed Soule, associate professor of ethic at Georgetown University’s McDonough School of Business, and John Kline, professor of international business diplomacy at Georgetown, evaluate an apparel brand called Alta Gracia that is setting new standards for garment factories around the world.
In the recent study, “Hybrid Tail Risk and Expected Stock Returns: When Does the Tail Wag the Dog?,” Georgetown McDonough Robert S. Parker Chair and Professor of Finance Turan Bali and his co-authors unveil a new pricing phenomenon in equity markets that encourages investors to buy stocks with high tail covariance risk and short sell stocks with low high tail covariance risk.
Recent work on the “morning morality effect” seemed to confirm the popular belief that individuals act most ethically in the morning since they have not yet exerted all of their energy on daily activities, stress or distractions.
But what about the estimated 40% of the population who experience increased energy levels later in the day?
In the study published by the Journal of Applied Psychology, “Even the Best Laid Plans Sometimes Go Askew: Career Self-Management Processes, Career Shocks and the Decision to Pursue Graduate Education”, Georgetown University’s McDonough School of Business Professor Brooks Holtom and his co-authors investigate the motivations of millennials to leave an organization and return to school.